Doing Good is of paramount importance for businesses that want to be exceedingly successful today. Most Americans participate in supporting charitable causes. It makes us feel better about ourselves. Companies that sponsor these events and fundraisers connect with its volunteers and participants far more intimately and powerfully than any other method of marketing. Doing social good produces multiple benefits and tremendous profits.
By aligning your business with a handful of popular non-profits you reach into the hearts of your customers. It fosters trust and loyalty. You are seen as benevolent. It binds you closely with those that care about the people being helped by your support and participation. More than ever it is necessary for companies to participate with their customers with activities that benefit a cause and their community.
America’s military, veterans and their families are particularly appreciated and beloved. Americans know the trials, tribulations and hardships they endure in protecting us and others across the world. Thanking them for their sacrifices and service is important to us. It is practical, wise and prudent for companies to associate themselves to this cause. But which veteran non-profit provides the best branding methods to benefit your business?
The problem with many charities is that they do not provide productive and innovative ways to promote their sponsors, other than logo placement, banners and promotional materials. It takes years before that sort of branding becomes truly effective. However, there is one 501c3 non-profit that has been leading the way in creating an effective quid pro quo for their sponsors.
Patriotic Hearts offers multiple critical programs for US military, veterans and their families. The “face” of this non-profit is HirePatriots.com. This charity goes the extra mile to maximize the benefits to the businesses that support them. This organization has developed a powerful program for communities across our nation to assist their local US veterans in a simple but powerful way. It has won awards from two US Presidents and Congress.
They have developed innovative methods to elevate their sponsors’ exposure and connection to their supporters. It contains TV, radio, press and social networking, as well as involvement with schools, homeowners, senior citizens, and multiple civic organizations in towns, cities and military bases across America.