Let’s say that you bought a surround sound stereo. If you took it home and plugged it in before connecting all of the pieces together properly, it would never work. But if you follow the directions, it will work wonderfully.
The same is true of our higher cause marketing plan.
Follow these steps in order. Complete Step 1 and the move on to Step 2 etc. Please set your goal to get 100 One Day jobs posted on your website in the next 30 days. That will get you to Step 4. Then Step 5 is to let your local troops know about the jobs you have posted. And that is when the fun really begins!
First Step: Complete the building of your customized HirePatriots site and job boards.Please promptly provide all of the material we need to produce a presentable presence on the Internet. Our web team will assist you.
A very important part of completing your website is for you to create complete profiles on Twitter, Facebook, LinkedIn and YouTube. Also, please provide an “About Us” page for your site. – We ask for these because they are vital to accomplishing our goals for your business and HirePatriots in your region.
Second Step: Create a customized HirePatriots.com flier, poster and business card. (We have designs for you to use. We need you to help us to customize it with the proper info for your business.) – Go to Chamber sundowners, clubs, gatherings, events, churches, downtown and talk to people and pass out fliers.
To assist you in knowing what to say, we have many videos, documents and scripts available on YouTube (HirePatriotsForver).
Third Step: Target a specific location to get started.
We must build HirePatriots systematically. Choose one specific base and its surrounding community to get started. (If you are in a National Guard area, locate a metro area with multiple “Armories” in your region.)
It is essential that you target an area that is connected to the local military. Choose a city that sees the local GIs regularly, if possible. –Talk to at least 250 local citizens personally and give them our posters and fliers to give to others. This will create a flurry of One day jobs for your local GIs and vets.
Fourth Step: Get 100 One Day jobs posted on your Local Job Board.
Do not “put the cart before the horse.” There is a critical order here. – We MUST provide dozens of immediate jobs for troops and vets before we inform them about our free, patriotic program and they come to your website to find the assistance we promise.
Fifth Step: Let the local troops and veterans know.
Most of you were in the military and know how to get news distributed on a base. The others have been working with and hiring veterans for years. – So you may know better ways than I how to get the word out to the GIs and vets on the targeted base you have chosen. But we will give you plenty of suggestions that have worked for us.
Sixth Step: Collect contact info/ Notify media
Help us to identify the best read papers, most watched News shows, most listened to radio programs. We will contact them and encourage them to help you get started. The media is usually more than willing to create promotional features on TV, radio and the Press.
Then contact the editors, publishers and managers of your media outlets and enlist them as our partners in helping you get the word out about your HP website. – This will help your website get started and draw job posters, job seekers and advertising to your HP web location.
After their first story, we must provide them the necessary information in order for them to continue to do more features. They need to know who posted the job, who took the job and how to contact them.
We will guide you, step-by-step, through this process. And we will provide you with the emails and scripts to use to help you contact media movers and shakers.
It is always great to have a local GI or vet who has benefited from HirePatriots with you during these interviews. Nothing is more powerful than their own stories. And this applies to the residents and businesses that hire them too. – Providing these references to the media makes doing a feature about us easy for them. It will greatly improve your chances of getting media attention if you provide as much as possible for them to use.
Seventh Step: Enlist the help of volunteers.
You have a business to run. You may not have the time or energy to devote to promoting HirePatriots, base by base, community by community. But there are hundreds of people and service organizations that will enthusiastically embrace our program and pass out fliers, post fliers and distribute business cards for you: All the way from Boy and Girl Scouts to Veteran Orgs., the Rotary Club, Church groups and many others. – They will thank you for the opportunity to participate in this beloved patriotic outreach and national movement.
Just by doing a Google search for US veteran and community service organizations in your region, you will find hundreds of opportunities to speak and to share about HirePatriots.com. – If you tell our stories and provide them with fliers and instructions, you will not only be getting numbers of people to spread the word about your regional HirePatriots website; but, you will be spreading the word about your business too.
Eighth Step: Create “auto-responders.”
To properly utilize your new HirePatriots marketing platform, you should create customized emails that automatically respond to every visitor that registers on your HP website. You can determine how often these go out and change them at will.
I suggest that we thank them for posting their jobs. Encourage them to post more jobs, to print out and pass out our flier, and to tell us about their experience in using your HirePatriots site.
Ninth Step: Offer HirePatriots’ Fundraiser or Memberships and create an additional stream of income for you. – We hire veterans as our ”Ambassadors” to help you with this. . We train them and we pay them when they bring in members. But we need you to make them feel like they are an important member of your regional HirePatriots team. Encourage and praise them.
Tenth Step: Repeat
Choose another base and community and do it again.
Here are some additional pointers that have proven effective for us:
Our HirePatriots site is a tremendous marketing platform for your business. It is so respected and so beloved that it creates a variety of benefits. But first things first: – Tori and I became very well known, won prestigious awards, got hundreds of media interviews, and grew our website to be one of the most popular in the country by following these simple grassroots steps. – They will increase the recognition (and profits) of any company.
1) First, it is vital that everyone target a very specific demographic or neighborhood and to notify them. – Communities that border a US Military base are the most eager to embrace this program
This is not accomplished just by TV, radio and newspaper. — Older veterans, senior citizens and patriotic business owners should be targeted. — Alexa.com says that the majority of residents who post jobs on HirePatriots are: “over 55 years old and have no children living with them.” Target them to get the One Day Jobs posted.
Many community service clubs are primarily filled with people in this age group, i.e. the Rotary Club, Republican Women Club, Red Hat Society etc., and almost all Veteran orgs. Also go to Chamber of Commerce mixers. — Target them to get the One Day Jobs posted.
Enlist the help of local community newspapers. (Older people still read these.) – Find out who the veterans are working for the newspaper. They will help you. – Also, write Letters to the Editor. (When we did this, we were voted the “most popular story for the year.”) – Just talk about the One Day jobs: The need of your local GIs and the joy of having them help you. – No politics!
And whenever you go downtown, always bring fliers with you. Ask the owner of every business you are visiting to post a flier in their window and to put some on their counter. Also ask them to give them to their neighbors at home. – Get others to do what you are doing. Lots of patriotic people will join you if you show them the way.
Also, grocery stores will let us have a table out in front to offer fliers to people, if they ask. – (Do not interfere with people unless they approach you.) – This is also a lot of fun and a great way to enlist volunteers.
2) Once there are multiple jobs posted, then notify the US Military base(s). It is a tremendous amount of fun to do this. Go to the part of the town where the GIs get their haircuts and hang out. Or go onto the base and go to the PX. Enlist the help of their Family Services. Sergeants, Chiefs and Petty Officers of all stripes are a great help.
Chambers of commerce near US bases almost always has some sort of Military Affairs meeting every month. The Commanders, Officers and top Sergeants from the local bases attend these meetings. – Meet these GIs. – Ask them the protocol for passing out fliers on base and if they can help. – If nothing else, when you pass them out, you’ll have their permission.
Churches: Ask for a small blurb to be put in the bulletin. Or perhaps they will insert one of our small fliers. Or perhaps the pastor will allow you to share for a couple of minutes.
Elected Officials: Some HirePatriots Members have approached Governors and Mayors and Senators and Congresspersons and received their enthusiastic support. Some are willing to hold a press conference to announce “HirePatriots Day.” Every resident and business in the state will be asked to visit their local HirePatriots website and to post jobs on our free websites for their local US Military, Veterans and their spouses.
Please share your innovative ideas about how we can serve our veterans and Members better too.
At your service,