Affinity24 Payment Solutions

This blog is kept current by Tim Pidcock, US Navy Veteran. Tim provides up to date information about payment processing solutions, merchant services and payment technology for small business, eCommerce and non-profits.

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Posted by on in For Businesses
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How "Free" Is That Credit Card Terminal?

The truth?

It's not actually "Free"...
In fact, the "Free" terminal is more expensive than the one you could have bought for $400 to $600. Think about it. How long would a processor stay in business if they are giving away truly free equipment to 10's of thousands of businesses each year?

So if it's not really "Free", how are you paying for it?

They typically make their money back, and then a significant profitable sum by inflating their processing rates, upping their transaction fees, adding creative monthly or annual junk fee's for a variety of things that don't actually deliver any value to you, their "valued" customer.

We were able to show one unsuspecting business how their "Free" terminal was actually costing them $1048.00/month by the time we educated them on all the added fees and transaction charges they were paying! This is an extreme example, but, you get the picture, right?

So as the EMV Directive shifting fraud liability to the business owner is integrated, and you are wooed and coerced by attractive "free equipment" offers, take the high road to your bottom line and let us consult you with a Total Cost of Ownership and Compliance Analysis of your credit card processing so you can make a truly informed decision for your business.

We'll provide this consultation, for free...'s a free consultation.

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Blog posted from Orange County, CA, USA View larger map
Affinity24 is a privately owned and operated company backed by 50+ years of

combined experience in the merchant service industry.

Affinity24 is a registered ISO of Wells Fargo Bank, N.A. Walnut Creek, CA.

Affinity24 is a Sales Agent of Cutting Edge Bank Card Services, a 20 yr old privately owned ISO / MSP.

We were founded on 3 tenets: Integrity, Partnership and Respect. We deliver

solutions that will help our clients reduce liability and expenses, increase and

retain their customer base and fuel their growth utilizing cutting edge technology.

I am a US Navy Veteran and professional problem solver with 30+ years of global experience in selecting and developing solutions to problems for business. Businesses thrive on happy and loyal customers who keep coming back for more, so we partner, source and deploy merchant services and business intelligence solutions designed to deliver omni-channel consumer experiences for Merchants and Non Profit Organizations.

I also train other Veterans on how to start their own merchant services agency with Affinity24.

Affinity 24 is a registered ISO of Wells Fargo, N. A., Walnut Creek, CA.


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