Chambers serve businesses. The businesses that join Chambers want to increase their profits by doing so. Chambers create events and trainings to satisfy their members’ wants and needs. But Chambers are not successfully transitioning into the 21st Century; hence, they are losing members by droves. — They are trying to connect to the social networks and to train their members to do so; but, it is not having enough impact to satisfy and retain members.
Here is a simple and innovative solution.
Chambers need to utilize a 21st Century marketing strategy similar to that of HirePatriots: A popular, common cause that has swept the country and is continuing to expand at an ever increasing rate. – Like Chambers of Commerce, HirePatriots has members who join for a fee: $5000, $2500 and $1500 a year. They do so because the value they receive is far greater than the cost.
Businesses join HirePatriots for basically the same reasons as they join chambers: They want to increase their business’ exposure and profits. But the 21st century advantages that HirePatriots offers are not being imitated by Chambers.
Very few potential customers of businesses that join Chambers go to the Chamber website when they need a product or service. Instead, possible clients go to the search engines to find the solutions to their needs. Research says that 89% of all purchases begin on the search engines. But Chambers, and the businesses that they represent, are not being found on the first page of Google due to their presence on the Chamber’s website. Hence, businesses are leaving Chambers. They are seeking SEO and Social Networking companies and website builders for solutions and advice. — Many companies are frightened and seeking someone with the Answer.
This is the amazing thing: Utilizing the rapidly advancing technologies in communication and marketing is not Rocket Science. But the old adage about “It is hard to teach old dogs new tricks” comes into play. — No one needs an “Expert” to market their business anymore. This is what the entire Web 2.0 revolution was all about. — They just need a simple strategy that has voluminous proof that it works.
HirePatriots began in the rural area, north of San Diego. Within months, it rose to rank in the top 1% of all global and US websites. It now has business members in 37 states, stretching from New York to Hawaii. Every month the visits to its members’ sites increase. So much so that now even Fortune 500 companies like Verizon and Pepsi are joining too.
This unique and innovative strategy implements revolutionary web techniques that immediately raises each new member’s website ranking to the top 1% of all global and US websites. As a consequence of this superior ranking, and a few little extras, the information of HirePatriots members almost always shows up on the first page of Google searches. – Many companies pay several thousand dollars a month to insure that they show up on the first pages of search engines. And if Chambers utilized the same techniques as HirePatriots, their members would too, organically and without cost.
But it is also important for local businesses to show up in their local news media: TV, radio and press in order to expose and expand their business. But few business owners know how to get free media exposure. Yet HirePatriots members get on local and national media frequently, almost at will. And they are invited to speak at clubs, organizations and associations too. Not only that, but local residents pass out fliers on behalf of HirePatriots members and businesses put their posters and fliers in their storefront windows.
In an effort to help sustain business chambers across America, HirePatriots has customized their techniques so that they can be utilized by businesses that are joined together in a chamber-like association.
Past Chairmen: CA Economic Council
From President Bush: The Congressional Medal of Merit
From President Obama: President’s Call to Service Medal
From San Diego: The Visionary Award for Creating Economic Development
From the Chamber of Commerce: The Extra Mile Award
From ABC TV: The Leadership Award