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Marketing & Recruiting with a Popular Cause

Posted by on February 10, 2015 in For Businesses

‘Cause Marketing’ is the key to success for 21st century businesses. In a world in which nearly the entire population is ‘connected,’ ‘followed,’ ‘friended,’ ‘linked,’ and ‘liked’ it is critically important for competitive businesses to also from such relationships with their community and with their customers and potential clients. I am not speaking about simply being on various social networks. I am talking about implementing a social strategy that includes your employees and patrons of your products or services.

Before the social networks and even more so today companies found that by associating themselves with a higher cause and purpose than their own commodity they tremendously increased their bottom lines. We see this today with sponsors of such popular causes as cancer awareness, children diseases and veterans.

Employee attraction and retention is dramatically increased, saving companies many thousands of dollars each year. Patronage and purchases also greatly increase when the public sees a business as more than just a profit generating machine. By caring about and associating their brand as a sponsor of charitable efforts that the majority of us care deeply about, people’s affection, loyalty and support translates to those companies that care about the same things. It creates a human connection with consumers that transcends all other methods. In business speak: It makes companies a lot more money!

Patriotic Hearts is a decade old non-profit that is among the ‘cream of the crop’ among US charities. It has won awards from two US Presidents and Congress. It has been featured in People Magazine. Major News networks have interviewed them multiple times. They have one of the most popular web destinations in America: HirePatriots.com. Their programs help tens of thousands of US veterans, citizens, school children, senior citizens and businesses every year across our country.

The founders of Patriotic Hearts and HirePatriots have written a book to show companies how to build their brand and increase their profits by aligning themselves with their charitable efforts and activities. The book is The Patriotic Business Plan: Strategies for Sensational Success.

Contact Patriotic Hearts today and get started with a proven and powerful method for helping others and thereby helping yourself.

Mark Baird


People Magazine’s “Heroes Among Us” 

From President Bush: The Congressional Medal of Merit
From President Obama: President’s Volunteer Service Medal
From San Diego: The Visionary Award for Creating Economic Development
From the Chamber of Commerce: The Extra Mile Award
From ABC TV: The Leadership Award
From U.S. Veterans & Families: Liberty

From Jesus Christ: Love, Joy & Life

Author: An American Crisis: Veterans’ Unemployment

Author: The Patriotic Business Plan: Strategies for Sensational Success



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About The Author
Mark Baird

Hello, I'm Mark Baird and I founded Hire Patriots. My wife and I are 'helpers.' We are concerned about meeting the practical needs of our US veterans veterans and their families. We began a job board for local residents to post chores that they need help with. It has been very successful. Thousands of local US Military and veterans partially or entirely support themselves from our website. We are looking for others near US Military bases who would also like to have a HirePatriots.com website for their location. Find more information about our military programs at PatrioticHearts.org. And please make a contribution of any kind. Thank you.

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