Have you ever driven up to a stop light with two lanes and seen dozens of cars behind eachother in one and no cars or just a few in the other? It seems to be human nature to do what others are doing too. But in the competitive world of business that is not always a good idea. A leader does not follow.
I have worked with businesses across America, from giants to start-ups, helping them to take a giant leap forward in their branding, marketing and recruiting strategies. Most of them are not utilizing millions of dollars’ worth of free publicity, which translates into more effective recruiting and marketing results, and thereby, less expenditures for those departments.
Publicity is what builds a brand. It is what people think of when they think of your company. It attracts clients; and, recruits and retains your employees. It also keeps you at the front of your competition. If you can get for it free, why not take advantage?
The most powerful method for getting free publicity is by aligning your company with patriotic and popular causes. It gives you the opportunity to have spokespeople from your company become public advocates for those causes. These are non-profit charities that provide substantial public good.
TV and radio news stations and talk shows, as well as the Press, know that people love to hear about positive things that helps others. They also know that it brands them as a media outlet that cares about their community. And it provides them with good content to help them fill their news day.
Patriotic Hearts is a 501c3 charity that has programs to help veterans, entrepreneurs, senior citizens, children, homeowners, and stimulates local economies. It has won many prestigious awards and receives regular media coverage. We have created a detailed program for businesses across America to become our spokespeople.
Partnering with popular causes also has a tremendous impact on your company employees. It gives them a higher purpose and greater fulfillment to work for a company that helps others. It creates opportunities for them to join with other employees and participate in making their community a better place. It creates an avenue for teamwork that produces pride and satisfaction.
Get out of the line and become a leader among your competitors. Partner with a cause that provides opportunities for your employees to participate as volunteers and spokespeople. It will be worth millions of dollars to your company in so many ways.
Mark Baird/ [email protected]/ 760-730-3734