The Science of Business Success: Generosity
- Posted by Mark Baird on July 6, 2016 in For Businesses
It is sometimes referred to by sociologists as the “Generosity Paradox.” Those who give also receive much more in return. This is not only a philosophical or religious teaching; it is a sociological fact. It is used in business too. It has proven to help companies flourish in many ways: branding, marketing, advertising, recruiting, employee […]
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