Without a for-profit business plan most non-profits will fail. Creating a non-profit is usually stimulated by a higher cause that motivates us to sacrifice our time and resources to fulfilling its mission; but, without a sustainable business plan that creates profits, you will need to be independently wealthy. Grants and donations, no matter how much […]
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I implement Higher Cause Marketing to multiply business profits, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. — The benefits of cause marketing for business include positive public relations, improved customer relations, additional marketing opportunities, and making more money. These benefits occur because this marketing model gives the consumer the feeling […]
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Our non-profit, Patriotic Hearts, and its HirePatriots.com program is in over 40 US states and has over 100 local representatives in those areas to assist companies in employing US veterans. We began our current efforts in 2004. Since, we have won awards from two US Presidents and Congress for our accomplishments in connecting transitioning US veterans with good […]
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Have you ever driven up to a stop light with two lanes and seen dozens of cars behind eachother in one and no cars or just a few in the other? It seems to be human nature to do what others are doing too. But in the competitive world of business that is not always […]
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Getting on TV, radio, in the Press, and being invited to speak at business gatherings is much easier than you may think, (particularly if you are a US veteran.) This is especially valuable to business owners. The more people that hear about your business, the more your business will profit in many ways. Of course, […]
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